FAQs
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Frequently Asked Questions
Yes, PPC campaigns are built and optimised over time. With careful on-going monthly management, your Google Ads performance will improve and grow, saving you money in the long term.
Ongoing optimisation requires sometimes daily review to see what is working or what things can be cut back. This allows the Ads manager to make changes in real time to adjust campaigns, ads, keywords, product feeds, and more. With careful monitoring, your ad spend will be used for maximum benefit.
No contracts, no worries! However, for maximum benefit, clients are asked to commit to a 3-month minimum term. This is the minimum amount of time needed to start seeing any true impact on your campaigns. After this start-up phase then we can discuss a monthly rolling contract.
Absolutely! Any Google or Bing account belongs to the client. You have full control to view and change permissions at any point. I’ll even show you how to do it! It can be daunting to view behind the scenes but I’m happy to point things out and be fully transparent as I work on building your PPC.
No Google school for you. If you don’t already have a Google account, we’ll handle all of the details to get your account set up where you will have full ownership and control. Then let us navigate the details. We’ll still be able to answer any questions and show you around so that you will be familiar with things but you don’t have to worry about learning anything complicated.
